WEB COMMUNICATION.
EVERY WOMEN IN ME.
The video opens the website of the project and shows how is QVC world, how the brand knows its customers, supporting them in every moment of the day.
The Storyboard.
THE WEBSITE DONNEQVC.IT
The website, linked to the official QVC site, shall give to every women a family space, in which they can feel home.


SOCIAL NETWORK.
Vimeo and Youtube video channels and the social pages of Facebook, Twitter and Tumblr, will be used to promote the project in a familiar and direct way, paying attention to the power of virality, being in close connection with the target and their needs.




PRESS ADVERTISING.
The advertising focuses on an amazing female characteristic: women use a different italian language, in which words sometimes have different meanings, loosing their traditional sense. So, it's been made a multi subject communication, that speeks to women with their own special slang, understanding female world and their little and deep aspects.
POSTING.


3D POSTING.
EDITORIAL PUBLICATION.

RADIO.
This radio has the intention to put in evidence the particular oneness and all the different characteristics of the female language. Men shouldn't understand the radio message.

GUERRILLA MARKETING.
The Guerrilla Marketing isn't so invasive and it tries to help women during their days in the city, solving some of the urban problems.
DAILY SOLUTIONS.



REFLECTIVE SURFACES: ADHESIVES AND MAGNETS.



INTO PUBLIC BATHROOM.


VIRAL VIDEO.
OGNI DONNA HA BISOGNI DIFFERENTI..
The video will fascinate the customer, with an ironic and unconventional approach, playing with a visual ambiguity.
The Storyboard.
CERTE COSE NON HANNO ETA'.
The video will fascinate the customer, with an ironic and unconventional approach, playing with a sound ambiguity.
The Storyboard.

SMARTPHONE AND TABLET APP.
QVCLOSET.
The smartphone and tablet app, QVCloset, tries to rappresent QVC as a shopping point but, also, as a friend and a support to women days. So, the idea is to create a virtual wardrobe, in whitch the customer can put all the products bought on the QVC stores, and put, in every moment, something new.



THE EVENT.
QVCITY LIGHTS.
The event will be in the principal italian squares, and gives the possibility to be a part of the QVC reality. It will free women ideas, thoughts and personality, allowing some minutes for themselves.

QVC KIT.
Pensando a come poter agevolare le giornate della donna, alleviando con piccoli gesti la banale pesantezza di alcuni attimi, si è pensato di ideare un piccolo oggetto multifunzione, facilmente inseribile nella propria borsetta, come kit di pronto soccorso nelle situazioni più disparate: specchietto, burrocacao, matita per gli occhi e gancio porta borsa, tutto in uno. This will be a gift for all the women that will decide to partecipate during the QVCity Lights. It's a small object that has inside all the essence of the advertising, and it's the symbol of the real importance and attention of the brand, for its customers.


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